Freedom Mobile

Impact Snapshot

What I Owned

• →Led the Freedom Friday contest, which became Freedom Mobile’s top Instagram post by interactions during my tenure.
• →Ideated and helped lead a 5-day holiday giveaway contest across five Instagram posts, supported by paid boosting.
• →QA’d 300+ campaign assets across organic social, paid social, OOH, and display.
• →Built weekly and monthly reporting decks for senior leadership visibility.
• →Supported 15+ influencers across network, roaming, and affordability campaigns.
• →Supported OEM and product launch campaign work with Apple NPI, Samsung, and Google.
• →Supported back-to-school, national contest, paid boosting, and GTM campaign work.
• →Helped push Freedom’s social strategy toward more trend-aware, platform-native content.

Problem

Freedom Mobile operates as a challenger brand in a competitive and highly regulated telecom category. The brand needed to keep social content active, campaign-aligned, legally accurate, and culturally relevant while competing against larger incumbents with bigger media ecosystems.

The challenge was turning national brand and product priorities into content that felt native to social — not just resized from a campaign deck.

Task

My task was to help move social campaign work from planning to launch across organic, paid, influencer, contest, and GTM channels.

I supported campaign coordination, contest execution, creative QA, paid boosting, influencer deliverables, legal review, reporting, and approvals — while helping the team make social feel faster, sharper, and more platform-aware.

Solution

• Supported campaign execution across Instagram, Facebook, TikTok, X, LinkedIn, paid social, OOH, display, and broader GTM work.
• Coordinated with agency partners, legal, product, commercial, OEM, and internal brand teams to move assets through review and approval.
• QA’d 300+ assets to ensure creative accuracy, brand consistency, legal compliance, and channel readiness.
• Led and supported national contest activations, including Freedom Friday and the holiday giveaway.
• Supported influencer campaigns across network, roaming, and affordability messaging.
• Supported OEM and product launch campaign work across Apple NPI, Samsung, and Google.
• Created reporting decks in Excel and PowerPoint for senior leadership to track performance, engagement, content learnings, and optimization opportunities.
• Used AI tools including Copilot and ChatGPT to support creative ideation, reporting workflows, social analysis, and campaign operations.

Results

Since joining, my work has contributed to stronger social execution, more consistent campaign delivery, and a more trend-aware social presence for Freedom Mobile.

The clearest proof points came from contest and campaign work I directly led or supported. I led the Freedom Friday contest, which became Freedom Mobile’s top Instagram post by interactions during my tenure. I also ideated and helped lead a 5-day holiday giveaway contest supported by paid boosting, with multiple posts ranking among Freedom Mobile’s strongest-performing Instagram content by views and interactions since joining.

At the channel level, Freedom saw major growth since I joined — Instagram interactions up 11.4K%, Instagram follows up 754%, Facebook interactions up 289%, and Instagram reach up 33.2%. These results reflect total brand activity, but they provide context for the growth environment my work contributed to through campaign execution, QA, reporting, trend-led ideation, contest work, influencer support, and paid boosting coordination.

Featured Work

Campaign Systems

Platforms & Tools

Reflection

This role sharpened my ability to balance creative speed with operational discipline. Working inside a regulated challenger brand taught me how to move social campaigns through legal, agency, product, commercial, and leadership review — while still pushing for work that feels timely, platform-native, and culturally relevant.

Want to learn more? I’d be happy to chat – reach me directly here.