Social campaigns that ship
Leading day-to-day organic social for a national brand: contests, boosting, creative QA, legal review and leadership reporting, plus support on creator and paid work.
2 national contests led · 15+ influencers supported
Social & growth marketer turning attention into measurable growth.
I plan, ship and measure social campaigns, content and landing pages. Today that means leading organic social for Freedom Mobile. Through my studio, CRWFRD Digital, I’ve built organic growth from zero paid spend to 500K+ views.
- Currently
- Freedom MobileSocial Media Specialist, Brand & Advertising
- Highlight
- 380+ posts shippedLeading day-to-day organic across Instagram, Facebook, TikTok & YouTube
- Growth
- +754% Instagram followersFreedom Mobile, since I joined in Sep 2025 (brand-wide)
Impact snapshot
Results I can point to.
Every number links to its case study. Results I personally drove are tagged My work
My work
10+
Performance decks built for Director, VP & CEO-level visibility
Freedom Mobile case study →
My work
300+
Campaign assets QA’d across organic, paid social, OOH & display
Freedom Mobile case study →
My work
500K+
Organic views from short-form content testing — zero paid spend
CRWFRD Digital case study →
My work
20%
Month-over-month traffic growth sustained through SEO & organic content
CRWFRD Digital case study →
Freedom Mobile channel growth since I joined: Instagram interactions +11.4K% · Facebook interactions +289% · Instagram reach +33.2% (brand-wide)
What I’m good at
Between strategy and execution.
Strategy matters, but I care most about what ships and whether it works.
Organic growth on small budgets
SEO, short-form video testing and landing-page messaging that turn attention into real users, then using analytics to fix what isn’t working.
1,000+ users · +27% session duration · −17% bounce rate
Content & lifecycle systems
Blogs, email nurture and social templates that keep messaging consistent from first touch to conversion.
10+ weekly deliverables across blog, email, CRM & social
Selected work · 2023–present
Case studies
Each one covers the challenge, what I owned, and what changed.
Freedom Mobile
Social Media Specialist, Brand & Advertising · Sep 2025–Present
Leading organic social for a national telecom challenger brand
- Challenge
- Make national brand and product priorities feel native to social in a regulated category, against bigger incumbents.
- My role
- Lead day-to-day organic social across six channels, led the Freedom Friday and Holiday Giveaway contests, own QA, reporting and the always-on ad copy refresh, and support creator and launch work.
10+
Leadership decks, up to CEO
300+
Campaign assets QA’d
15+
Influencers supported
View case study
Social · Contests · Influencer · GTM
CRWFRD Digital
Founder · Jan 2024–Present
Organic growth systems for client work and owned brands
- Challenge
- Create digital momentum without large budgets across e-commerce, community and content projects.
- My role
- Owned strategy and execution end to end: positioning, SEO, short-form creative, landing pages and analytics for LumiOrb, MMNTM.co and Mothers Grief Journey.
500K+
Organic views
1,000+
Users acquired
+20%
MoM traffic growth
View case study
SEO · Short-form · Landing pages · Analytics
Agent Sauce
Marketing Intern · Mar–Jun 2023
Content, email & social for a B2B real-estate SaaS
- Challenge
- Keep consistent, campaign-aligned content flowing across blog, email and social for a lean remote team.
- My role
- Wrote long-form blog articles, built email nurture assets and social templates, and worked directly with the founder on weekly delivery.
10+
Weekly deliverables
7
Long-form blog articles
5
Email sequence assets
View case study
Content · Email · CRM · Social
Experience
Full resume
At a glance
Sep 2025 – Present
Freedom Mobile
Social Media Specialist, Brand & Advertising Case study → Jan 2024 – Present CRWFRD Digital
Founder & Digital Operations Specialist Case study → Mar 2023 – Jun 2023 Agent Sauce
Marketing Intern Case study →
Social Media Specialist, Brand & Advertising Case study → Jan 2024 – Present CRWFRD Digital
Founder & Digital Operations Specialist Case study → Mar 2023 – Jun 2023 Agent Sauce
Marketing Intern Case study →
2020 – 2024
Toronto Metropolitan University
Bachelor of Commerce (Honours), Marketing Management · Ted Rogers School of Management
Bachelor of Commerce (Honours), Marketing Management · Ted Rogers School of Management