Agent Sauce B2B SaaS Copywriting for Real Estate Marketing Platform

Agent Sauce — B2B SaaS Copywriting for Real Estate Marketing Platform

Agent Sauce is a B2B SaaS platform providing real estate agents with CRM, marketing automation, and lead generation tools. During my internship, I worked directly with the co-founder to create written and visual marketing content supporting their digital communication efforts. My role focused on crafting SEO-driven blog posts, email copy, and social media assets to engage real estate professionals and drive platform awareness.

Year

2023

Year

2023

Year

2023

Client

Agent Sauce

Client

Agent Sauce

Client

Agent Sauce

Website

agentsauce.com

Website

agentsauce.com

Website

agentsauce.com

Agent Sauce SEO and copywriting project tile - background has a house on a hill with a sold sign
Agent Sauce SEO and copywriting project tile - background has a house on a hill with a sold sign

Problem

The challenge was to create educational, actionable content that spoke directly to real estate agents' business goals, pain points, and marketing needs. Each piece needed to balance professionalism with approachability, providing value to busy entrepreneurs while aligning with the brand’s voice and positioning. Without access to publishing or analytics, my focus was on refining content quality, SEO alignment, and brand cohesion.

Agent Sauce Tristan Crawford blog writing experience
Agent Sauce Tristan Crawford blog writing experience
Agent Sauce Tristan Crawford blog writing experience
Agent Sauce  blog/copywriting samples
Agent Sauce  blog/copywriting samples
Agent Sauce  blog/copywriting samples
Agent Sauce Instagram post mockups
Agent Sauce Instagram post mockups
Agent Sauce Instagram post mockups
Agent Sauce email series dashboard mockup
Agent Sauce email series dashboard mockup
Agent Sauce email series dashboard mockup

Outcome

Across three months, I delivered 10+ long-form blog articles, a full email nurture sequence, and a series of branded social media graphics designed in Canva and Photoshop. I independently researched topics, structured content, and tailored messaging to the platform’s B2B real estate audience while receiving weekly coaching and revision feedback from the co-founder. One of the graphic templates I designed remains in use on their blog homepage. This experience strengthened my copywriting, SEO content development, editing, and brand messaging skills while building my ability to manage deliverables, respond to feedback, and collaborate in a professional setting.

Interested in collaborating or starting a conversation? Let's connect.

©2025 Tristan Crawford

Thursday, May 8, 2025

Picture of houses on a hill

Interested in collaborating or starting a conversation? Let's connect.

©2025 Tristan Crawford

Thursday, May 8, 2025

Picture of houses on a hill

Interested in collaborating or starting a conversation? Let's connect.

©2025 Tristan Crawford

Thursday, May 8, 2025

Picture of houses on a hill